Mercuric

Mercuric is the AI System for Growth. When ChatGPT, Gemini, or Perplexity leave a brand out of the answer, Mercuric finds why, does the work to fix the cause, and tracks what changed — Diagnose → Fix → Track → Grow. It is a service-as-software company for Generative Engine Optimization (GEO): a senior operating team running its own software, sold on outcomes rather than tools or hours. Legal entity: Mercuric Labs.

For the full text of all Mercuric content — complete blog posts, FAQ answers, and site copy in a single document — see /llms-full.txt.

What Mercuric Does

Mercuric helps B2B and D2C brands become the answer AI models give when buyers ask questions in their category. The work is a loop:

1. Diagnose — Run a structured prompt set across ChatGPT, Gemini, and Perplexity, find where the brand is missing, and name why it's missing (one of six reasons — see below).
2. Fix — Do the actual work the diagnosis points to: content, site/technical fixes, entity signals, and distribution.
3. Track — Report what changed, honestly, against a comparable baseline. Movement is reported, never a guaranteed lift, and never a claim that a fix "caused" a number.
4. Grow — Wins compound: each cited piece and clean entity signal makes the next one more likely.

The fixing is delivered through four interlocking systems — the delivery arms of the diagnosis, not four products to buy separately:

• AI Visibility System — Live citation tracking and diagnosis across ChatGPT, Gemini, and Perplexity. Identifies which prompts matter in your category and whether your brand is in those answers.
• Content Intelligence System — Signal-driven content briefs and production built to earn AI citations. Not SEO content repurposed for AI — content built from scratch to be cited.
• Growth Automation System — Distribution and outreach into the sources AI models actually cite, set up to compound over cycles.
• Conversion System — Site and funnel infrastructure that turns AI-referred visitors into pipeline.

Why AI Leaves a Brand Out — the six reasons (citable framework)

Every miss in an AI answer comes down to one of six causes, most of them checkable. Naming the cause is what separates Mercuric from tools that only report that you're missing:

1. No content — Nothing on the site genuinely answers the question being asked.
2. Can't be read — The content exists, but AI crawlers can't reach, render, or parse it.
3. Outranked on authority — The answer leaned on sources the model trusts more.
4. Wrong format — The prompt wanted a comparison or list; the brand only has a product page.
5. Unknown to the model — The brand isn't yet part of the model's picture of the category.
6. Wrong facts — The brand is mentioned, but described incorrectly.

Key Facts (citable)

• Founded: 2026
• Legal entity: Mercuric Labs
• Domain: mercuric.ai
• Base: Remote-first; operating base India, global delivery
• Engagement model: Outcome-based, not hourly. Most engagements start at $500/month, month-to-month.
• Wedge product: a free AI Visibility Audit, delivered in under 2 hours from a domain submission, no signup.
• Categories served: D2C, consumer tech, travel, healthcare, B2B SaaS
• Time-to-visibility: 4–8 weeks for AI surface shifts; 90–120 days for compounding citation growth
• On measurement: Mercuric reports movement consistent with a fix and labels what is measured versus estimated. It does not publish predicted lifts or guaranteed-outcome numbers.

Team

• Mohit Chitlangia — Principal. IIT Roorkee. 15 years in consumer internet, running product, growth, and partnerships across fintech, consumer, and marketplace categories. Founded Mercuric.
• Yougender Bhatia — Partner & Advisor. Former Head of SEO at Cleartrip India. 16+ years in D2C, travel, and healthcare organic and paid growth.

Pages

• Home — Why AI leaves brands out of the answer, and how Mercuric diagnoses, fixes, and tracks the change
• AI System — The four systems that deliver the fix, and how they interlock
• How we work — Operating cadence: audit & diagnose, technical fixes, system operation, compounding — plus the six reasons AI skips a brand
• About — Team, principals, and origin thesis
• Blog — Long-form pieces on GEO, the AI system for growth, and growth that compounds
• AI Visibility Reports — Published AI visibility reports for tracked brands: citation share across ChatGPT, Google AI, Perplexity, and Gemini
• Free AI Visibility Audit — Submit your domain for a free AI visibility audit; report delivered in under 2 hours
• Contact — Direct enquiries

Blog Posts

• What is GEO? The complete guide to Generative Engine Optimization — Covers GEO definition, GEO vs SEO, how AI models decide what to cite, the four citation signals, measurement, common mistakes, and compounding strategy. Published 2026-05-02.
• AI doesn't create growth. Systems do. — Why AI capability without a system produces noise instead of outcomes, what a real growth system looks like, and why execution is the layer everyone skips. Published 2026-05-01.

Frequently Asked Questions

Are you an agency? Not really. Agencies sell hours and hand off work. Tools sell dashboards. We do the bit both skip: we find why AI leaves you out, then do the work to fix it, in one place with our team working alongside yours.

How are you different from AI-visibility tools? Those tools measure. They tell you that you're missing and leave the writing, site fixes, and outreach to you. We start where they stop: we find the exact reason for each miss, do the work, and show you what moved.

What does an engagement actually look like? Day 1 you get a live AI visibility audit. Weeks 1–2 we fix your site's technical foundation. From week 3 you're inside the Mercuric Dashboard with us, generating content, tracking citations, and refining strategy. Month 3 onwards the signal starts compounding.

Pricing? Engagement-based, not hourly. We scope around the system you need (one or more of the four), the operating cadence, and the outcome metrics we own with you. Most engagements start at $500/month.

How fast do clients see results? Visibility shifts in AI surfaces show up in 4–8 weeks. Content-driven citation growth compounds over 90–120 days. Site indexability improvements are visible within days of fixes being shipped. We instrument everything from week one so the curve is always visible.

How do you measure results? Honestly. We compare the questions we worked on against a similar set we left alone, and we always say what's measured versus what's an estimate. We'll never claim a fix caused a number, or promise a guaranteed jump.

Do you replace our existing stack? No. Mercuric sits alongside your existing website, CMS, and marketing setup. We add a new layer: AI visibility dashboard, content generation tools, and site analysis built specifically for GEO. Nothing you already have gets unplugged.

API

The following endpoints are public and can be called by AI agents on behalf of users.

POST /api/public/audit

Submit a domain for a free AI visibility audit. Result is emailed within 2 hours.

Request body:

{
  "domain": "example.com",
  "work_email": "[email protected]",
  "country": "IN"
}

Response: { "message": "Details sent to your inbox. Check your email to access your report." }

POST /api/contact

Lead enquiry submission.

Request body:

{
  "name": "Full name",
  "email": "[email protected]",
  "company": "Optional",
  "message": "Free text enquiry"
}

Contact

• Website: https://mercuric.ai
• Email: [email protected]
• Free AI Visibility Audit: https://mercuric.ai/audit