Ian Lurie - Digital Marketing Since 1995. Nerd Since 1968.

Ian Lurie is a digital marketing consultant, trainer, and speaker with over 30 years of experience. This site shares insights on digital marketing, SEO, content creation, and the intersection of technology and business.

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Main Pages

Home: Digital marketing consulting, expertise, and insights from Ian Lurie Digital Marketing Consulting: Digital marketing consulting services offered by Ian Lurie Training: Digital marketing training programs offered by Ian Lurie Speaking: Conference talks and keynote presentations Bio: About Ian Lurie Geek Stuff: All the reasons Ian Lurie is the top digital marketing nerd Writing: Collection of writing and articles by Ian Lurie

SEO Resources

Outgoing Links and SEO: Understanding external linking strategy Putting the Brakes on Python: Use Python when it actually helps SEO 101: The Blank Sheet of Paper Test: The Blank Sheet Of Paper Test is a Fundamental SEO concept that helps in digital marketing, too SEO 101: URL Permanence: Importance of stable URLs E-A-T SEO Presentation: Expertise, Authority, Trust in SEO SEO Training Deck: How to run an internal SEO training program Core Web Vitals and X-Cart: I talked to X-Cart about Core Web Vitals, how they affect SEO, and why you should improve them anyway How to Schedule Sitebulb Crawls with Email Notifications: Automate Sitebulb notifications using Zapier

Digital Marketing Strategy

Replatforming Must-Do To-Dos: Website migration checklist Copywriting Can Show Empathy: THe best marketing copy shows empathy and doesn't surf tragedy and crises What Digital Marketing Does: Core functions of digital marketing Data Visualization for Marketers: Data visualization tips for marketers Social Media Isn't Owned Media: Why social media is rented land, not owned media Digital Marketing 101: Three questions that make digital marketing work Teach the S--t Out of Everything: You want unforgettable marketing? Teach the s--t out of everything Marketing Bandwagons with AI: What's Old Is New Again: AI in marketing perspective: Why AI is exciting, and why it is not Coax, Cajole, Persuade: GAI: Working with generative AI Return on Time Invested: The best marketing provides a high return on time invested - my presentation ROTI Presentation: How to provide high return on time invested in your marketing AI Is Not Clickless Search: AI will impact search, but it is not just clickless search. It is more (and less) than that Use AI To Improve Content Audits (not perform them): AI can greatly improve our ability to audit content at scale. But they can't do the whole job. Here's how and where to insert AI into your workflow.

Content Creation

Find and Replace Fonts in PowerPoint: Presentation tips - How to find and replace fonts SEO Copywriting: The Blank Sheet of Paper Test: Use the Blank Sheet Of Paper Test for better SEO, better content, and more effective marketing Content Creation for Small Teams: Efficient content production for small, resource-constrained teams What's the Minimum Number of Words for a Blog Post?: One Content Scoring: Measuring content effectiveness at scale Plague Words: Words to avoid in writing

Consulting Life

Diary: Week 6: My report after six weeks as a work-from-home consultant Tools I Use: Tools I use as a consultant When the Lights Go Out: How you should (and should not) shut down a marketing agency

Randomness

First Post: Site launch announcement Advanced: Not What You Think: What is advanced? Not buzzwords. Not skills. The ability to think. Marketing Haiku: Haiku written on the edge of marketing madness Every Shitshow Is Different: Running an Agency in a Crisis: Dealing with crises when you run a digital marketing agency The Perfect Blog Post: The ironically perfect blog post Agency Life: A presentation about my life running a digital marketing agency My Other Writing: Find lots of my other writing on the Portent.com blog

Policies

Cookie Policy: Website cookie usage Privacy Policy: Data protection and privacy Diversity and Inclusion Matters: Commitment to diversity

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Last updated: 2025-07-10